This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, celebrate Jeff’s last episode of the year, before he takes off for the holidays, and discuss five things that stood out for them from their conversations on the show in 2025. 

The five things they selected:

#1 – The buyer’s AI assistant

#2 – Brand is back

#3 – Unifying marketing and sales as a revenue department

#4 – The rise of fractional

#5 – CMOs need to be the C-suite’s market analyst

As always, we welcome your feedback. If you have a hot topic you’d like us to discuss, please get in touch using the links below.

Enjoy!

—

The Links

The people:

• Ian Truscott on LinkedIn

• Jeff Clark on LinkedIn

Mentioned this week:

• This week’s Beat newsletter

• Back to Brand – Rockstar CMO Blog

• What’s Broken in GTM and How to Fix It podcast

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back

• Coldplay – Fix You (Official Video)

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices