Marketing With Empathy

Hosted BySarah Panus

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

163. How Startup Potluck Reimagines Dinner for Moms – Shannon Amspacher

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EP 163.  What if the most overlooked opportunity in family marketing is sitting at the dinner table? In this episode, I talk with Shannon Amspacher, founder of startup Potluck, a new community-based meal swap app that helps families batch cook and share meals with people they already know and trust, like other parents from school, daycare, faith groups, or local communities. We explore the invisible mental load behind dinner, why traditional convenience solutions don’t go far enough, and what marketers can learn about building trust-based, empathy-driven products that solve real everyday pressures for moms.

SHOWNOTES BLOG:  https://www.podpage.com/marketing-with-empathy/blog/how-startup-potluck-reimagines-dinner-for-moms—shannon-amspacher-episode-163/  

  

SCHEDULE FREE 30-MIN. CALL WITH SARAH PANUS to discuss your content strategy goals and challenges: ⁠⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠⁠     

 

WATCH ON YOUTUBE: ⁠https://www.youtube.com/@iamsarahpanus⁠  

 

FREE QUIZ: Find Out Which of Sarah’s Services Can Help Your Brand in 60-Seconds 
Feeling stuck or stretched too thin? In 60 seconds, this quick quiz will match you with the right messaging or content support options from Sarah Panus—based on your goals, budget, and timeline—so you can get clearer messaging, a smarter content plan, and results that actually convert. ⁠https://www.tryinteract.com/share/quiz/687925666cfb770015362513⁠ 

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