AI isn’t replacing communicators — it’s amplifying the value of communication, especially storytelling and strategic writing. In this short, midweek FIR episode, Neville and Shel explore how the hottest jobs in tech are increasingly about telling stories, not writing code, with Netflix, Microsoft, Adobe, Anthropic, and OpenAI all hiring communications and storytelling teams at salaries ranging from six figures up to $775,000 per year. Even AI labs themselves are posting compensation packages around $400K for storytelling and communications roles, signaling that they understand the irreplaceable human value of meaning-making in an age of automated content generation.

The distinction Neville and Shel highlight between traditional messaging and true storytelling proves critical: conventional communications start with what the brand wants to say, while storytelling starts with what audiences actually care about. The strongest communicators will be those who move beyond prescriptive messaging to tell genuine human stories.

Complete show notes, including links, video, and transcript.

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