This week, former Forrester Research Director, and now champion of clean technology, Jeff Clark, and our host Ian Truscott discuss a fun research paper from one of Ian’s favourite podcasts, Uncensored CMO and agency network Worldwide Partner titled “Confessions of a CMO”. 

As is the editorial policy of the show, they pick 5 f’in’ things that jumped out of this work:

• The CMO needs to be the voice of the customer

• Trading authority for influence

• When chaos reigns, stabilize the ship

• The long and the short of it

• The death of the CMO is wildly overstated

Then Ian joins Robert Rose in the virtual bar, The Rose & Rockstar, for a chat about a recent article he published on the Content Marketing Institute blog, part of a series discussing plural brands and earning attention one room at a time.   

If you have any comments or thoughts on this topic, we would love to hear them!

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn 

• Jeff Clark on LinkedIn 

• Robert Rose on LinkedIn

Mentioned this week:

• Confessions of a CMO

• Uncensored CMO

• Winning B2B Brand Trust Part 2: How To Earn Attention One Room at a Time

• Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• The Clash – Should I Stay or Should I Go (Official Video)

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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