This week, our host Ian Truscott chats with B2B marketing leader Lisa Bonnano, and then he and Robert tackle the topic of vibe coding killing SaaS software over a cocktail.  

Lisa Bonanno is a revenue and customer-focused marketing executive with 20+ years of experience optimizing and scaling global pipeline engines from inquiry to advocacy for B2B SaaS businesses.

Ian dives into Lisa’s marketing leadership experience, what drew her to marketing as a profession, her views on getting a marketing education, what we can learn from B2C, and:

• What is on Lisa’s rider when she’s considering a new gig

• Where she starts when starting a new gig

• The advice she gives to young marketers looking to follow in her footsteps

• What she would chuck into our Rockstar CMO Swimming Pool – our portal to marketing hell

• The tune that gets her marketing mojo working

After catching up with Lisa, Ian joins Robert Rose in the virtual bar, The Rose & Rockstar, for a chat about whether business users getting access to AI-generated code, or vide coding, is going to kill SaaS software. 

If you have any comments or thoughts on this topic, we would love to hear them!

Enjoy!

—

The Links

The people:

• Ian Truscott on LinkedIn 

• Lisa P. Bonnano on LinkedIn

• Robert Rose on LinkedIn

Mentioned this week:

• Tuesday 2¢ – Is The Vibe Killing SaaS?

• Ian’s firm – Velocity B

• Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Florence + The Machine – Dog Days Are Over (2010 Version)

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices