FIR #504: When Companies Blame Layoffs on AI — and Leave Communicators Holding the Bag
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Shel and Neville examine a troubling trend gaining momentum across corporate America: AI washing — the practice of attributing layoffs to artificial intelligence when the real reasons are more complex. The discussion centers on two high-profile cases. Block CEO Jack Dorsey announced a 40 percent workforce reduction, crediting AI tools, despite three prior rounds of cuts that had nothing to do with AI and pushback from former employees who say the moves look like standard cost management. Meanwhile, Oracle is cutting thousands of jobs, not because AI replaced those workers, but to fund a massive data center expansion that Wall Street projects won’t generate positive cash flow until 2030. Meanwhile, a new Anthropic labor market study adds context, finding limited evidence that AI has meaningfully displaced workers to date—though hiring of younger workers in exposed occupations may be slowing.
Neville and Shel dig into what this means for communicators who may be asked to craft layoff messaging that overstates AI’s role.
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