This week, Jeff Clark, former Forrester Research Director, has been reading  Enshittification: Why Everything Suddenly Got Worse and What to Do About It by Cory Doctorow, and rather than host a pity party, he dug into some research and shares 5 f’in’ tips for marketers dealing with enshitification with our host Ian Truscott.

The five tips:

1. Have a clear strategy

2. Provide expertise and education

3. Nurture your community

4. Tell stories that engage and entertain

5. Don’t treat the platform like an advertising channel, but advertise!

Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat. This week, Robert shares his decision to leave ChatGPT for Anthropic Claude and the research he’s done on all the LLMs that led to his move. 

If you have any comments or thoughts on this topic, we would love to hear them!

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn 

• Jeff Clark on LinkedIn

• Robert Rose on LinkedIn

Mentioned this week:

• Enshittification: Why Everything Suddenly Got Worse and What to Do About It by Cory Doctorow

• Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices