The Art of Sway
Episode 81: The Art of Sway + Maverick Mindshare: Influencer Marketing Industry Terminology Debates
In this episode, Danielle Wiley and Casey Benedict explore the nuances of industry terminology, the differences between UGC and CGC, and the importance of precise language in influencer marketing. They also discuss how these distinctions impact campaign strategy and client understanding.
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In this episode, Danielle Wiley and Casey Benedict explore the nuances of industry terminology, the differences between UGC and CGC, and the importance of precise language in influencer marketing. They also discuss how these distinctions impact campaign strategy and client understanding. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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