The Marketing Horsepower and Jargon Busting Episode
This week, Ian goes solo and compares the electrification of the automobile industry and AI for marketing, and over a cocktail, Robert is in the bar talking about our love of jargon.
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This week, our host Ian Truscott goes solo, comparing the electrification of the automobile industry with AI for marketing.
Ian sees a parallel for marketers: as electric engines in relatively inexpensive cars make performance numbers like 0-60 times and horsepower less relevant indicators of desirability for exotic cars, they need to lean on the brand experience.
An obvious analogy there for marketers, with all the horsepower of AI, we can either do more with slop or do something differentiated.
Thirsty after all that talking, Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, and over a refreshing cocktail, they discuss our industry’s dependency on jargon.
Enjoy!
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The Links
The people:
Mentioned this week:
- Tuesday 2¢ – Horses for More Us
- My personal website and blog
- Robert in CMI Newsletter – AI-native full-funnel GTM motion (WTH?!)
- Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- We’ll be right back by Stienski & Mass Media on YouTube
- Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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