What’s the value of a certification?

I teach over a hundred classes a year. I’ve seen the spectrum of seasoned marketers and those just embarking on their careers. The backgrounds are as diverse as any occupation could be. Marketing is such a broad subject, and it attracts people with a wide variety of skills and experiences. From journalism to rocket science. From design to copyrighting, programming to music. but with this wide variety of experiences and backgrounds, how can you validate what people really know?

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