This week in the Marketing Studio, Jeff Clark, our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and he shares what Jeff described as the “Five F’in Fundamental Faces of Our Personas”.

Ian then goes back backstage with Matthew Woodget, the business story telling guy, who last appeared on episode 112. Matthew is a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. And, as you’ll hear he’s an author and he heads up Go Narrative, where he helps marketers and entrepreneurs reduce frustration, increase reach and drive growth using story structures.

In this conversation, they discuss Matthew’s agency, the value of storytelling, his book Storytelling for Action Playbook, and why he pulled it from publishing and rewrote it.

Finally, we wind down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, who shares a cocktail and a thought about marketing. This week when discussing facts becoming truths becoming facts, he shares his Point of View Architecture model.

Enjoy!

The Links

The people:

• Ian Truscott on LinkedIn and Twitter
• Jeff Clark on LinkedIn and Twitter
• Matthew Woodget on LinkedIn and Twitter
• Robert Rose on LinkedIn, Twitter and his website

As mentioned in this week’s episode:

• Matthew’s agency Go Narrative
• Storytelling for Action Playbook
• The Content Advisory
• The Experience Advisors Community
• Robert’s podcast with Joe Pulizzi This Old Marketing

Rockstar CMO:

• The Beat Newsletter
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM

Track List:

• Piano Music is by Johnny Easton, shared under a creative commons license
• We’ll be right back by Stienski & Mass Media – on YouTube
• Do I Wanna Know? by Arctic Monkeys – on YouTube

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts

Learn more about your ad choices. Visit megaphone.fm/adchoices