On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries turn to artificial intelligence to write a script for today’s episode about (you guessed it) generative AI. Fair warning, the duo goes off-script every few sentences to talk about current applications for marketers and salespeople to leverage AI. Generative artificial intelligence is changing the landscape of advertising, content marketing, prospecting, personalization, customer service, sales follow-ups, and more. But there are pitfalls and limitations that AI users should consider. How do marketers personalize and build context around AI-generated content? What should first steps or next steps be for marketing and sales leaders?

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