This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about whether the marketing funnel is dead.

Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss rebranding. No prizes for guessing what inspired this conversation, but it’s not just about X, Jeff shares 5 steps for rebranding and what any of us should consider.

And we end the show in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares his thoughts on measuring if your marketing is broken.

The people:

• Ian Truscott on LinkedIn and Twitter
• Jeff Clark on LinkedIn and Twitter
• Robert Rose on Twitter and LinkedIn

As mentioned in this week’s episode:

• Ian’s Tuesday 2¢ Blog
• Robert’s company: The Content Advisory
• Robert’s latest book is available to preorder on Amazon.com
• The Content Advisory Blog

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM

Track List:

• Piano Music is by Johnny Easton, shared under a creative commons license
• We’ll be right back by Stienski & Mass Media – on YouTube
• Changes by 2Pac on YouTube

Please get in touch if you have any thoughts or suggestions on the topics we discuss.

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts

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