The 5 Tips for Budget Season and Getting Controversial over a Cocktail Episode
This week Ian gets some advice from Jeff Clark on setting marketing budgets and Robert Rose is in the virtual bar getting a little controversial.
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In this week’s episode, Ian Truscott asks Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, for some advice on budgeting, and Jeff shares his 5 F’in Fundamentals of Good Budget Planning.
Ian then winds down the week in the Rockstar CMO virtual bar and gets transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail, discusses the idea of being controversial in your content as a way to differentiate. Should you? And can being controversial help you find your audience?
Enjoy!
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The people:
As mentioned in this week’s episode:
- Robert’s matrix of “Where Does Your Content Marketing Fit” is in this article on his Rose Colored Glasses blog.
- Robert’s company: The Content Advisory
- Robert’s book, with a special deal available on Kogan Page
Rockstar CMO:
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all show notes: Rockstar CMO FM
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media – on YouTube
- Once in Lifetime by Talking Heads on YouTube
Listen on: Apple, Amazon, Spotify or wherever you get your podcasts
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