Maven is a new social network that eschews likes and follows — the features of other social networks that induce stress and anxiety in users who feel compelled to grow their numbers rather than have meaningful conversations. But if brands can’t build a follower base or measure engagement on their posts, is there a use case for establishing a presence on Maven? Neville and Shel look at the possibilities in this short midweek episode.

Links from this episode:

• Maven
• Maven Is a New Social Network That Eliminates Followers—and Hopefully Stress
• All you need to know about Maven, the social network with no likes and followers
• Reviving Social Media Interest with Maven’s AI-Powered ‘Serendipity Network’
• Anxiety-free social media? Maven thinks it has a formula for it

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The next monthly, long-form episode of FIR will drop on Monday, July 29.

We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. To obtain the credentials needed to participate, contact Shel or Neville directly, request them in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog.

Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.

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