The Five Sales Enablement Things and Valuable Friction Episode

This week, we have a full complement of guests as Jeff Clark and Robert Rose join our host, Ian Truscott, for today’s episode.  Jeff discusses 5 Key Ways Marketing Can Enable Sales and he and Ian dive into: Buyer Needs Analysis Market Intelligence Story Telling Sales Tools Technology Ian then joins Robert in the virtual bar for a splendid holiday cocktail and a chat about his concept of valuable friction.  Enjoy! — The Links The people on LinkedIn: Ian Truscott Jeff Clark Robert Rose Mentioned in this week’s episode: Clifford Stoll’s 1995 article in Newsweek - Why the Web Won't Be Nirvana Robert’s new website, Seventh Bear Robert firm: The Content Advisory Robert’s podcast: This Old Marketing Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube Lose Yourself by Eminem - on YouTube  Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.