This week, we have a full complement of guests as Jeff Clark and Robert Rose join our host, Ian Truscott, for today’s episode. 

Jeff discusses 5 Key Ways Marketing Can Enable Sales and he and Ian dive into:

1. Buyer Needs Analysis
2. Market Intelligence
3. Story Telling
4. Sales Tools
5. Technology

Ian then joins Robert in the virtual bar for a splendid holiday cocktail and a chat about his concept of valuable friction. 

Enjoy!

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The Links

The people on LinkedIn:

• Ian Truscott
• Jeff Clark
• Robert Rose

Mentioned in this week’s episode:

• Clifford Stoll’s 1995 article in Newsweek – Why the Web Won’t Be Nirvana
• Robert’s new website, Seventh Bear
• Robert firm: The Content Advisory
• Robert’s podcast: This Old Marketing

Rockstar CMO:

• Monday Mojo – our monthly LinkedIn Newsletter
• The Beat Newsletter that we send every Sunday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube
• Lose Yourself by Eminem – on YouTube 

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

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