It’s a New Year and a change on the podcast as we split the show into two parts: The Studio, which will drop on Wednesdays, and The Bar (The Rockstar & Rose), which will drop on Saturdays. 

This week in The Rockstar CMO Studio, Cathy McKnight joins Ian to share her opinions on five content marketing predictions for 2025 that they plucked from a splendid collection of over 40 predictions and trends assembled by the Content Marketing Institute.

Some get a “hell yeah”, while others, maybe not so much.

The predictions they discuss:

1. Stand out in B2B by doing great work not more
2. Strategy ahead of AI 
3. The rise of optimization for AI whether it’s GEO or AIO
4. Getting your content house in order
5. Gen Z will raise the bar for digital marketing   

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Cathy McKnight on LinkedIn

The source of the predictions:

• 2025 Marketing Trends for Content Success: 40+ Predictions

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

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