This week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, hosts Ian in our virtual bar, which has also been renamed The Rose and Rockstar, where Robert continues to suggest a cocktail for the week, but in a change to previous episodes, they enjoy a bit more time in the bar with a discussion on a topic that has come to mind this week.

As he serves his first Rockstar CMO cocktail of the New Year, Robert shares his favorite prediction for 2025, and this opens up a conversation that includes:

• Nostalgia can be a powerful marketing tool in 2025, and how we can use it in B2B
• Data-driven B2B marketing has lost its connection to art and culture
• The risks and rewards of pop culture references in our marketing
• Creating deeper connections to our audience through culture and finding our tribe 
• Should Ian, high on the Godin Kool-Aid be using the word tribe?

As always, we welcome your feedback; please let us know if you like the new format and if you would like Ian and Robert to discuss a specific question in the bar. Please get in touch through the links below. 

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Robert Rose on LinkedIn and Bluesky

Mentioned this week

• 2025 Content Marketing Predictions [Special Episode] (461)
• Seventh Bear
• Seth Godin Tribes – on GoodReads

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

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