Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, on Ian’s mind is is the importance of individual credibility vs brands in content marketing and what this means for B2B. Should we worry about creating thought leaders, and they leave? 

They discuss:

• AI is influencing how we perceive content authenticity.

• The ‘from line’ in emails is more important than the subject line.

• B2B brands need to invest in promoting their employees as thought leaders.

• Social media is shifting from brand-centric to individual-centric content.

• Trust is being built more around individuals than brands.

• Navigating employee influence requires trust and motivation.

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

• Robert Rose on LinkedIn and Bluesky

Mentioned this week

• Ian’s new advisory firm – Velocity B

• Ann Handley’s LinkedIn Post Someone asked me: “What’s the point of a writer in the age of AI content?”

• Robert’s podcast – This Old Marketing

• Robert’s newsletter – Lens on Substack

• Robert’s firm: Seventh Bear

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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