This week, former Forrester Research Director, Jeff Clark, is back in the studio with our host Ian Truscott to discuss a predictions post from Jon Miller on the ChiefMartec blog, from back in January. 

Jon Miller is described as a legend in our industry, the co-founder and original CMO of Marketo, and the former CMO of DemandBase; his opinion is well worth watching. 

The extensive article that inspired this conversation makes 13 predictions, and, of course, following the show’s editorial policy, Ian and Jeff pick 5 that resonate most with them.  

They discuss: 

• Marketers will begin marketing to agents, not just humans

• Taste, trust, and accountability will become the antidote to AI slop

• Composable stacks will be mainstream by 2030, but <20% will adopt in 2026

• AI will completely transform legacy SaaS martech – but not in 2026

• AI-driven uncertainty will intensify in 2026; preparation is the only answer

Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar.

They keep the AI theme going with a discussion about an article from The Content Marketing Institute – Good Editing Makes AI Content Memorable – and discuss whether it’s true that editing can make mediocre AI content memorable, following some criticism of this article on LinkedIn.   

Enjoy!

—

The Links

The people:

• Ian Truscott on LinkedIn 

• Jeff Clark on LinkedIn

• Robert Rose on LinkedIn

Mentioned this week:

• Jon Miller’s Predictions for B2B Go-To-Market in 2026 – chiefmartec

• Adriaan Bloem’s LinkedIn post on AI content

• Keith Smiith’s post about using CoPilot for BD

• Fathertime Bourbon

• Good Editing Makes AI Content Memorable

• Robert’s podcast: This Old Marketing 

• Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

• Life During Wartime (2003 Remaster)

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices