“I like to be dangerous with my content.” It’s quotes like this where  rock-n-roll background and passion shine through in his work. By day, Jason is the Senior Content Marketing Manager at LinkedIn. By night, he’s an accomplished…

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new social app on the block. It’s called Meerkat and it allows users to live stream video directly to their Twitter…

“Digital has democratized marketing … Consumers are playing an active role in defining our brands.”  would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like American Express and Merrill…

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a recent development from Google. On , we shared new data illustrating that Facebook is far from dead with teens. However, Google…

“Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research,  spends a lot of his time carefully examining the relationship between…

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact that Facebook is…

“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source.  has an extensive background working with large organizations on large-scale brand transformations. He has a point, though….

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes for…