“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. has an extensive background working with large organizations on large-scale brand transformations. He has a point, though….
Read More
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes for…
Read More
The real social media strength of Twitter isn’t its potential to drive traffic to your company or brand’s website or blog. Arik and Kevin discuss a reporter’s recent post that expressed surprise at his Twitter stats related to the links he’s shared. Also, an “Ad Contrarian” post that bashes brands stressing online engagement and conversation,…
Read More
“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the digital…
Read More
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the deal that Twitter inked with Google for full access to their “firehose” of tweets. We broke down what this means and also…
Read More
“Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker, knows a thing or two about personal branding. Kramer also knows about some of the pitfalls that…
Read More
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We also added some more social media commentary about the recent Super Bowl — the game, the…
Read More
If your company or brand is ever fortunate to have a commercial in the Super Bowl, will you recommend the PR boost for an early release online? Arik and Kevin crunch the numbers on the ads that aired Sunday night. Also, social media “war rooms” are a common sight on the big game’s big night…
Read More
“Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. I couldn’t wait…
Read More
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the new Discover feature on Snapchat. We also offered some pregame commentary the upcoming Super Bowl, the ads, and what…
Read More