Is Barbie’s Showcase page on LinkedIn evidence of a successful brand digital marketing campaign? Arik and Kevin also discuss the lure of real-time marketing, PR’s potential use in lead generation, early adoption by brands of new platforms and tools (Instagram’s Hyperlapse app) and Arik reveals why he left the corporate world behind and set out…
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Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York, written for Charles Kuralt and marketed for tiny start-ups as well as Fortune 500 brands. In 2001, Andrew Davis co-founded Tippingpoint Labs, where he changed the way publishers think and how brands market…
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The Fortune 500 is increasing its use of social media – except in the area of blogging. What else does a new study say? We talk about it with the Umass Dartmouth researcher behind the interesting data. Also, what is “click flu”? Does your business have it? Plus, measuring engaged time on your content and…
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Stacia Pierce is a success coach, author, and entrepreneur who helps women start and grow businesses through her work at LifeCoach2Women. She’s a woman of faith and a mentor to thousands of women around the world. She is also the host of the annual International Women’s Success Conference in Orlando. In 2010, she was a…
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How excited are we about some new updates to The Work Talk Show? We’re so excited that we had to record a host-only bonus episode just to tell you about these three things. First, we are just 10 episodes away from our 100th episode! We couldn’t have reached this milestone without you, and we want…
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Guest co-host Lee Odden of TopRank Online Marketing, and author of “Optimize,” offers his perspective on how companies and brands should build a content strategy. Also, should publishers – and companies – repost and reuse their online content? A new report on the challenges that journalists face and their content needs from companies. Plus, the…
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Mack is the Founder and CEO of Mack Web, an online community and brand building company. She is a proud blogger for Moz, Conductor, and has been a speaker at MozCon, SearchLove, and other top industry conferences. Mack’s passion is growing a remarkable company, an exceptional team, and making a difference in the businesses we…
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How are companies and brands managing influencer relations? It’s a broad topic and Arik and Kevin discuss several aspects of it, including working with bloggers. Also this week, why are there so many women working in PR? Plus, Red Bull’s content machine and Facebook’s decision to end like-baiting. Learn more about your ad choices. Visit…
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Interview edition – Holly Spaeth, supervisor of marketing communications/social at Polaris, tells Arik and Kevin about her team’s role in several recent motorcycle launches for the company. She also discusses her team’s structure, the changes in the approach to social media at Polaris over the last few years and her unique approach to hiring. Learn…
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Mat Atkinson is the founder and CEO of ProofHQ, a powerful SaaS application that helps marketing managers and designers manage the process of getting feedback and approval on creative projects. Mat was inspired to start ProofHQ when he saw how much time people were spending emailing PDFs back and forth. Today, Atkinson helps teams with…
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