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Talking Points #5 – 7/31/14

Guest co-host Lionel Menchaca of W2O Group talks about his role there, his pioneering work in social media at Dell and why he sought a new direction for his career. In the weekly news recap, Lionel chats with Arik and Kevin about a blog post that suggests company blogs should be judged by the number…

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Rachelle Lucas on Travel as Work

Rachelle Lucas is a writer, spokesperson, and videographer. A foodie with a zest for life and passion for travel, Rachelle has been blogging since 2007. As her wanderlust grew, she pursued travel writing full-time and has since been to over 34 countries in pursuit of the tastiest meal. In addition to her blog, The Travel…

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Talking Points #4 – 7/24/14

Digital transformation is underway at companies of all sizes – but how is it going? Arik and Kevin discuss a report tracking the benefits and challenges of the effort. Also this week, some trends in the evolution of social media – have you heard of the rise of “dark social”? Microsoft announced layoffs in a…

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Nathan Latka on Scaling Creativity

At age 24, Heyo CEO and Founder Nathan Latka may be our youngest Work Talk Show guest yet. However, Nathan has quite a few accomplishments under his belt. After studying architecture, he pivoted when the housing market dropped off and began helping companies market themselves on Facebook. And that’s how Heyo was born. Just a…

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Talking Points #3 – 7/17/14

What’s the secret to making memorable videos for YouTube? What are big brands thinking about in terms of their approach to global social media and paid media? Arik and Kevin kick off this week’s show with those topics. They also talk about employee advocacy, ghostwriting, sponsored content (do consumers trust it?), Twitter’s new analytics and…

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Dorie Clark on Batching Tasks

Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review and Forbes. Recognized as a “branding expert” by the Associated Press and Fortune, she is the author of Reinventing You: Define Your Brand, Imagine Your Future, which is being translated into Russian, Chinese, French, Polish, and Thai. She also…

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Talking Points #2 – 7/10/14

Arik and Kevin discuss some projections for spending on digital among CMOs, a new take on the “Every Company is a Media Company” mantra, suggestions for future job titles in social media and marketing, Taylor Swift’s thoughts on building an audience, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Liz Presson on Working Remotely

Liz Presson is an entrepreneur who uses community building, both internally and externally, to build better businesses. She was the founding employee of two digital media startups, including iConnect, a subsidiary of iContact, which was sold to Vocus for $169 million in 2012. She also co-founded a community management studio of her own. Now, Liz…

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Talking Points #1 – 7/3/14

Arik and Kevin discuss a survey of PR pros about paid media, blogging habits and best practices, GE’s new “Pressing” site and Facebook’s controversial A/B testing in the news feed. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Tim Brechlin on Getting Weird with Work

Tim Brechlin is the Digital/Inbound Marketing Manager at WhatCounts, an email marketing provider with a virtual team distributed nationwide. For his part, Tim is located in Madison, Wisconsin. On his site, Tim calls himself The Intelligent Fool, a label he says he “shamelessly cribbed” from Albert Einstein. This helps him remember that we can only…

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