The first episode of 2017 kicks off the new year with discussions about Help a Reporter Out (HARO), the PR implications of voice technology, and Richard Edelman’s PR predictions for 2017. Plus, in Quick News & Quick Takes: Facebook’s new live audio feature, a survey of social media use by executives, and the most-shared video…
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Welcome back to On the Schmooze. Thank you so much for joining me. Last week I had the pleasure of interviewing Dr. Andy Neillie, CSP this week you’ll be hearing from me, your host. Every other week I’ll be offering my take on some aspect of…
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“All advice is bad advice unless it’s contextualized to you.” As marketers and brand builders, we get advice left and right. Do this, not that. Send this many emails. Write this many blog posts. This week, Jay Acunzo of the Unthinkable podcast…
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On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent Twitter exchange between fast food giant Wendy’s and a social media troll. Instead of following conventional wisdom and ignoring the…
Read MoreToday’s guest believes that having an executive presence is not a talent one is born with, it is a skill one can learn. He is the CEO of a multi-million dollar franchise business, an adjunct professor teaching leadership skills to MBA students, an…
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In 100 episodes we’ve had a lot of our expert guests define what branding is. Today we add a new definition to that list. Seth Godin joined me to celebrate, as he said, “showing up 100 times.” I’m happy to do it and happy to bring you more…
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This week we have a very special episode of the On Brand podcast! Actually, it’s Part 1 of a two-episode special commemorating 100 interviews with industry-leading brand builders. To kick off Part 1, we go back to the beginning. Our was Patrick…
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“I don’t look far enough ahead to call myself a futurist.” Instead, Rohit Bhargava focuses on being a “non-obvious” trend curator, to the benefit of brands big and small. Each year since 2011, he has curated the digital trends businesses…
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