Articles

Five Reasons to Consider Podcast Advertising

I am a B2B marketer, a CMO, and I host Rockstar CMO, a podcast for the Marketing Podcast Network, and I am often asked about the effectiveness of podcasting for businesses to reach an audience, whether to create a podcast, be a guest, or to sponsor or advertise.  Now I have plenty of experience with…

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MPN Sponsor Highlight: Phrase

The Marketing Podcast Network is proud to welcome a new sponsor and partner to the fold. Phrase is the latest to join our partnership family. Phrase is a world leader in AI-led translation technology, helping organizations open the door to global business by reaching more people, making deeper connections and driving faster growth across different…

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MPN Sponsor Highlight: Momento.fm

The Marketing Podcast Network is proud to welcome a new sponsor and partner to the fold today. Artificial Intelligence platform Momento.fm is the newest brand to support your favorite marketing podcasts. Momento.fm is sort of the ChatGPT for content marketers. Upload a video or the audio from a podcast, it ingests the content, analyzes it,…

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How to Clean Up Podcast Audio

The Marketing Podcast Network isn’t just an exclusive community or hosting environment for marketing podcasts. We also offer MPN Studios, an audio and video editing subscription service to help podcasters get the best quality production for their shows for a low monthly subscription price. MPN Executive Producer Jason Falls recorded a short segment of a…

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MPN is now a Sounds Profitable partner

The Marketing Podcast Network took another step this month in becoming the primary resource for marketing related podcasts as it officially signed on as a Sounds Profitable partner. It joins a roster of industry pillar organizations like NPR, Triton, Spotify, Wondery and Puskin Industries and offers MPN access to both industry-leading insights and consulting, but…

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A Look Back and Ahead for MPN

One year ago today, January 1, 2022, the Marketing Podcast Network had 13 shows and had just completed a 12,000 download month. But it was just our second month of existence. I knew the concept of aggregating the reach and impressions of multiple niche marketing programs made sense for advertisers. And that meant it made…

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If “The Riches are in the Niches” then Podcasting should be your No. 1 advertising channel

Podcasting is now one of the more popular mediums for both consuming and producing content. One of the major benefits of podcasting is the ability to reach niche audiences in a targeted and personal way. Marketing podcasts, in particular, offer a unique opportunity for marketers to reach and engage with a specific audience interested in…

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You’ve Recorded Your Podcast. Now What?

You’ve recorded your podcast episode, loaded it into your hosting provider and are ready to publish. But are you done? Not likely. Here’s the Marketing Podcast Network‘s list of how to publish a podcast episode, including all the various promotions you’ll need to optimize your your show. Make sure your podcast episode descriptive and categorization…

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Podcast Tips & Tricks Roundup – December 2021

We found more great resources for podcasters out there in the blogosphere in December. Consider these resources for updating and upgrading what you do to grow your show! So, enjoy the best podcast tips and tricks from those churning out great advice for how to podcast! Who Listens to Podcasts? More from the Cumulus/Signal Hill…

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An MPN Introduction from Jason Falls

As the Marketing Podcast Network baby steps its way into full public view, executive producer Jason Falls shared the story behind MPN on a recent episode of Winfluence – The Influence Marketing Podcast. Take a listen and learn more about how we came to be. You can subscribe to Winfluence at WinfluencePod.com. Falls also hosts…

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