Sep 29, 2020
When to use “write like you talk”
One of the most conventional pieces of copy advice I always heard was “write like you talk”. But it doesn’t always work. Give this episode a listen to…
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Copy Arena
Words. Emotion. Persuasion. And not being freaking vanilla. Pull up a barstool and let’s chat up how you can use copy to boost your sales and your business.
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Copy Arena: The Podcast
Words. Emotion. Persuasion. And not being freaking vanilla. Pull up a barstool and let’s chat up how you can use copy to boost your sales and your business.
Sep 17, 2020
Tap into real emotion with this exercise
Without emotion, you don’t get sales. Use this exercise to tap into the right emotions for your audience.
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Sep 1, 2020
How to get effective feedback on your copy
There’s a right way and a wrong way to get feedback on your copy. The wrong way can get you results you don’t want. Listen now to see…
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Aug 27, 2020
What it means to build your legend
Legends are not only those doing the big, epic work. They are you and they are me. Take a listen to uncover how you can express that in…
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Aug 20, 2020
A Fatal Copy Mistake and It’s Fix
This is one of the most common mistakes business owners make when writing their copy and it is a sales killer. The good news is there’s an easy…
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Aug 13, 2020
Don’t put it off, start your copy here…
Before you put off waiting for the Muse to show up, try this jumping off point to help you nail the one thing your get your reader to…
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Jul 27, 2020
How to Make Your Readers Think You’re Reading Their Minds
Skirting around issues will impact your sales. Avoiding objections will turn buyers off. In this episode, you will learn how to find and present your readers with their…
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Jul 22, 2020
They lost the sale because…
When you follow the rabbit hole and you don’t see what you’re looking for, you bounce instead of buy. Check out today’s episode and find out why...and how…
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Jul 14, 2020
Creating Authority Without Accolades
Boost your sales and your authority (even if you don’t have accolades) when you use these three techniques to craft your copy. Here’s the workshop if you want…
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Jul 9, 2020
The Differentiating Factor in Your Copy
What you can do to get past your “copy flaws”.
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