Google Ads is a powerful, but challenging advertising channel. What does it take to create successful campaigns? I asked Brad Geddes of BGTheory to explain.

Email and the Holidays – that time of the year when every mailbox is full of gift ideas! How does an Email Marketer prepare for the holidays?

Evaluate Your Customer Journey for Fun and Profit!

Multiculturalism is not just a good idea in marketing, but good practice in life to understand and relate to the rich experiences brought by other cultures.

For most companies, search is by far the best source of visits. So why are companies more pouring time and resources into building 3rd party platforms rather than their own property?

Analytics Guru Stéphane Hamel joins Matt to discuss privacy, data and Google’s G4 Analytics

We’re all in this together, as many of a marketer’s problems are universal.

Google’s 800 pound tactics that force the industry to react.

SEO can be confusing, but it isn’t helped by people and agencies that perpetuate these myths as legitimate tactics.

Over 2,000 years ago, Aristotle taught how to persuade people in his book, Rhetoric and Poetics. Nothing much has changed.