Hanson & Hunt

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.

Talking Points #91 – 6/14/18

Thanks for listening! Here’s our June episode: The Quick News & Quick Takes segment this month includes stories about how Facebook is hiring people to help combat fake news (4:35), the huge increase in the creation and consumption of the story format, like Instagram Stories (5:20) and a study on journalists’ options of the press…

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Talking Points #90 – 6/8/18 (Interview: Brad Ruiter)

Thanks for listening! Here’s a bonus episode for June, as Kevin and Arik talk with Brad Ruiter, vice president of communications for the Minnesota Timberwolves and Minnesota Lynx basketball teams. In this interview, he talks about his role and how his staff is structured, the day-to-day work for professional sports, and offers advice for anyone…

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Talking Points #89 – 5/17/18

Thanks for listening! Here’s our May episode: The Quick News & Quick Takes segment this month includes stories about the rise of Reddit (3:20), the 2018 USC Annenberg survey on Global Communications and PR (4:45), and the end of the Klout era (7:40). The Talking Points Spotlight highlights the conference calls that The New York…

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Talking Points #88 – 4/26/18 (Interview: Vineeta Sawkar)

Thanks for listening! Here’s a bonus episode for April, as Kevin talks with Vineeta Sawkar, senior media relations manager for the University of St. Thomas. Vineeta spent the first part of her career in television news, as an award-winning reporter and anchor (she worked with Kevin at KSTP-TV in Minneapolis/St. Paul). In this interview, she…

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Talking Points #87 – 4/19/18

Thanks for listening! Here’s our April episode: The Quick News & Quick Takes segment this month includes stories about the response by companies and brands to Facebook’s controversy (2:45), LinkedIn’s decision to open up video uploads for companies (4:40) and why communicators everywhere need to pay attention to GDPR (7:00). The Talking Points Spotlight highlights…

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Talking Points #86 – 3/22/18 (Hot Topics: “Fake news”)

Thanks for listening! Here’s a bonus episode for March, the first edition of our “Hot Topics” series. The focus of the discussion is the impact of “fake news” (or more appropriately, misinformation) being shared online. What can communicators and marketers do to make sure the truth about their companies, brands and organizations is not manipulated?…

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Talking Points #85 – 3/15/18

Thanks for listening! Here’s our March episode: The Quick News & Quick Takes segment this month includes stories about what YouTube creators really earn from their content (2:40), new data from the Pew Research Center about social media use (4:20) and the takeaways from the 2018 Infinite Dial study (5:25). The Talking Points Spotlight highlights…

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Talking Points #84 – 2/28/18 (Interview: Heidi McGuire)

Thanks for listening! Here’s a bonus episode for February, as Arik talks with Heidi McGuire, communications business partner for the Trane Commercial business, within Ingersoll Rand,. Their conversation covers her career path, the trends in communications that she’s paying attention to, how executives and employees have a stronger voice online, the Super Bowl activations in…

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Talking Points #83 – 2/22/18

Thanks for listening! Here’s our February episode: The Quick News & Quick Takes segment this month includes stories about the social media activity of CEOs (2:00), Facebook’s declining user count (3:10) and the 2018 Edelman Trust Barometer (6:05). The Talking Points Spotlight highlights the marketing activity in Minneapolis for the Super Bowl (8:40). The Talking…

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Talking Points #82 – 1/18/18

Thanks for listening! We kick off 2018 with a jam-packed show: The Quick News & Quick Takes segment this month includes stories about a new study of consumer opinions about brands taking a stand (5:30), the newest features and user stats about Instagram (8:00) and there’s new data about the decline of TV news viewership…

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