Marketing Podcast Network

Hanson & Hunt

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.

Mar 10, 2017

Talking Points #71 – 3/10/17

Is there a “truther” movement underway in marketing? Arik and Kevin discuss a post that said more people in the industry think “this internet stuff is a bunch…

Feb 9, 2017

Talking Points #70 – 2/9/17

Communicators are talking about the 2017 Edelman Trust Barometer, so Arik and Kevin tee that up this month and discuss what it means for PR and corporate communications.…

Jan 12, 2017

Talking Points #69 – 1/12/17

The first episode of 2017 kicks off the new year with discussions about Help a Reporter Out (HARO), the PR implications of voice technology, and Richard Edelman’s PR…

Dec 15, 2016

Talking Points #68 – 12/15/16

The alarming rise and influence of fake news tops the discussion by Arik and Kevin in this month’s episode. They explore what it means for PR pros in…

Nov 10, 2016

Talking Points #67 – 11/10/16 (Winona State)

Arik and Kevin took the show on the road, to PR students at Winona State University. This episode features interviews with two WSU students, plus a Q&A segment…

Oct 13, 2016

Talking Points #66 – 10/13/16

Arik and Kevin talk about improving the PR agency/client relationship, and a desire by some companies and brands to move from producing more content to working with influencers…

Sep 22, 2016

Talking Points #65 – 9/22/16 (Interview: Jeff O’Keefe)

Interview edition – Jeff O’Keefe, the manager of digital and social media at Richard Childress Racing, joins Kevin to talk about his role, RCR’s approach to social media…

Sep 15, 2016

Talking Points #64 – 9/15/16

Should the brand exodus from Twitter begin? That’s one of the topics up for discussion by Arik and Kevin in this episode. Also, in Quick News & Quick…

Aug 18, 2016

Talking Points #63 – 8/18/16

Companies and brands often ask, ‘Is our audience there?’ before deciding to try a new social media platform. Is that the right question? Arik and Kevin discuss that…

Jul 21, 2016

Talking Points #62 – 7/21/16 (Interview: Tom Forsythe)

Interview edition – Tom Forsythe, who is about to retire as vice president and chief communications officer at General Mills after 25 years with the company, joins Arik…