The Making of a Marketer

LinkedIn Client Solutions Consultants, Jess Nickerson and Andy Pondillo explore the world of marketing through their unique paths. Each week they tackle a unique topic in the world of marketing, giving listeners the opportunity to live it in the moment through their eyes.

The Making of a Marketer – Cultural Relevance Defined

Today we discuss the aspect of being culturally relevant in the marketing room and the professional world. How does the art of creativity and culture, find its way into an analytical room? To help us we welcome Elizabeth Behler ,SPCSHP SVP of Brand & Strategy, to the program. Over the course of her career Elizabeth…

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The Making of a Marketer – 10 Year Reunion

We are celebrating Jess Nickerson’s 10 years at LinkedIn! But what does it mean to work at a company for 10 years, while still embracing creativity and growth? Today Andy Pondillo picks Jess’s brain on a decade of success. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Selling Unconventional Ideas

Today we welcome the engaging, humorous, and original nick power! As Head of Marketing at Noun Project, Nick is not only a marketing leader but someone who brings his expertise at scale through his personal brand.Developing a popular post series, the “nick power LinkedIn takedown,” Nick is rethinking the way algorithms and personal brands work…

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The Making of a Marketer – Memorial Day Marketing Banter

Jess and Andy lead us into Memorial Day Weekend discussing some of the things they’ve been hearing around marketing rooms lately Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – The Art of Podcast Marketing

Start your weekend off right with a little motivation and exploration around the world of Podcast Marketing with Casey Cheshire 🎤. As we learn more about what it takes to stand out. How are personal brands making themselves sizzle when it comes to the art of a podcast? Learn more about your ad choices. Visit…

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The Making of a Marketer – Did I Sell My Soul for the Dream Job?

On today’s edition of the show we bring back a classic concept from earlier days of the podcast with our viral post series. We welcome Mary Kosearas. Mary’s career spans more than 20 years, producing high quality content spanning from brands to celebrities. Working her way up the corporate ladder, and winning prominent awards, Mary…

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The Making of a Marketer – Speeding Up or Slowing Down The Big Picture

It’s a two episode week! Selling ideas have never felt better. Today we welcome Patrick Hardina, Senior Principal, Solutions, at Guild. We will dig deep into the strategy of selling through ideas. How do your balance an overarching narrative, with specific details? When do we just go for it with our experience, versus wait for…

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The Making of a Marketer – Sell Ideas With Experiences

Jess Nickerson and Andy Pondillo continue their season 3 journey on learning how to sell ideas this afternoon. We welcome Tran Ha, Founder/Principal of Tiny Collaborative. Tran has lead design to fuel innovation, cultural transformation, audience development and business strategies for companies like L.L. Bean, Ford Moto Co., Reddit, and ABC News. What’s the recipe…

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The Making of a Marketer –

Are you stepping up to the challenge with your brand marketing? On today’s podcast we welcome an expert in just that. Dustin Artz, Co-Creator of Familiar Creatures, joins the program to discuss how he’s leading brands strategically. From Crunch Fitness to Duke’s Mayo, how has challenger branding accelerated these brands to new heights? Learn more…

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The Making of a Marketer – Best Marketing Advice Ever

Jess and Andy have some quick banter about the most important marketing advice you could get! Learn more about your ad choices. Visit megaphone.fm/adchoices

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