The Making of a Marketer

LinkedIn Client Solutions Consultants, Jess Nickerson and Andy Pondillo explore the world of marketing through their unique paths. Each week they tackle a unique topic in the world of marketing, giving listeners the opportunity to live it in the moment through their eyes.

The Making of a Marketer – Season 1 Recap

🎁 Jess Nickerson and Andy Pondillo wrap up season 1 of the program and preview us for what is in store for next season! Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Gratitude in Leadership

Today we welcome Aaron Fung. Working across tech, Aaron is a pioneer in supporting business leaders, career coaching, growth strategy, and inclusion and diversity. His background and expertise in helping people discover career clarity has led Aaron to his current roles as the Co-President, Midwest Chapter at Ascend Midwest and a Career Coach at CoachingAF….

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The Making of a Marketer – Combining Brainpower 101

On this episode we give thanks to those who have collaborated with us and helped us in our career journeys. Andy invites former coworker and current Brand Manager at Boncom, Valerie Evans, onto the program to discuss their journey 3+ years ago. Together they were tasked with learning LinkedIn, a new vertical, and writing styles during a pandemic. How…

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The Making of a Marketer: Eliminating Black Friday Junk Ads!

Has your social media feed become a lot of junk or a lot of white noise around the holidays? 🎁 Andy puts on his professor hat this afternoon and sees if he can work with Jess to develop a repeatable #BlackFriday marketing plan, that breaks through the boring! Learn more about your ad choices. Visit…

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The Making of a Marketer – The Making of Event Magic đŸŽ©

We welcome back Owner and Executive Director of the Mental Health Marketing Conference, Steve Turney! Following the success of the 2023 edition of the conference Steve is back into planning mode for the next cycle. From inspiring mental health conversation to marketing strategies in the industry, this conference is certainly special. Let’s take a look…

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The Making of a Marketer – Book Club “Sitting Pretty”

📚We’re back this afternoon with our Marketers Book Club! 📚 Jess Nickerson and Andy Pondillo will be joined by author, designer, and educator Susie Wise. Together we conduct a book club review of “Sitting Pretty” authored by Rebekah G. Taussig. During this discussion we take a look at how Rebekah challenges typical views of disability…

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The Making of a Marketer – Marketing Solutions 101

Come whiteboard with us to build a better marketing strategy on this mini episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Marketing for IPO

The more we talk about marketing, the more layers we discover. There are so many different levels to this field, and all have their unique learnings. In this episode Jess and Andy discuss the nuances to marketing for an IPO, gaining investors, and building brand messaging that will resonate down the line. We’re excited to…

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The Making of a Marketer – Marketing AMA

Jess Nickerson and Andy Pondillo have their first #AMA session with a fully unscripted episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Entrepreneurial Spirit

What happens when marketing, sales, business, and leadership all collide? We call that entrepreneurship! On this episode we explore the creative mind of David Schneider, CEO of Shortlist, to discuss his entrepreneurial journey. Leading growth at Shortlist, David’s company specializes in SEO, website development, and content mastery. What does it take to operate successfully in today’s climate?…

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