The Making of a Marketer

LinkedIn Client Solutions Consultants, Jess Nickerson and Andy Pondillo explore the world of marketing through their unique paths. Each week they tackle a unique topic in the world of marketing, giving listeners the opportunity to live it in the moment through their eyes.

The Making of a Marketer – 🏈 Wins and Losses from Super Bowl LVIII Ads

Jess and Andy have an unscripted breakdown of last night’s Super Bowl ads. Who won, who lost, and who can utilize their Super Bowl ad splash to carry out success in 2024? Let’s also talk a little music. Usher, Ludacris, Taylor Swift sightings, and what happened to the rumored Justin Bieber guest appearance? Learn more…

Read More

The Making of a Marketer – Finding Your Voice in Thought Leadership

Thought leadership has become the trending B2B social media topics in 2024. With such a wide spectrum of content, strategies, and styles, the book is being written daily. LinkedIn Senior Leader and Top Voice, Amber Naslund, joins the podcast to discuss her rise in this space. Through authenticity, consistency, and vulnerability, Amber has inspired thousands…

Read More

The Making of a Marketer – Book Club “Britney Spears The Woman in Me”

📚 On today’s book club episode Jess and Andy review their recent read “Britney Spears The Woman in Me.” In this book Britney Spears is able to tell her story for this first time. From her rise to fame, romances, and conservatorship. Analyzing this book from a marketing perspective, we will tackle the aspect of how certain people are…

Read More

The Making of a Marketer – Art of Driving Business Growth

We welcome CEO and Founder of Digital Clarity, Reggie James, to the program. 🎨 Our theme centers around the art that is business growth. As a leader of a digital agency, Reggie is tasked with providing digital solutions that yield ROI over everything. But how do you build trust with a client to allow an…

Read More

The Making of a Marketer – Erasing Stigmas in Healthcare Marketing

🎙️ We’re looking forward to exploring the depths of healthcare marketing on this episode! We welcome Melissa Fors Shackelford, MBA, healthcare marketing executive and board director that has led marketing at such brands as Optum, Hazelden Betty Ford and Express Scripts. In 2020 Melissa was the recipient of the Women’s Health Leadership TRUST Award. The…

Read More

The Making of a Marketer – Secret Sauce for Marketing Leaders in ’24

We welcome Starbucks Group Manager, Global CPG Brand & Innovation Strategy, Katherine Cobb to the show! Jess and Andy explore how Katherine leads at one of the biggest brands in the world with creativity and gratitude. From product marketing to experiential marketing to seasonal planning, we will see how the magic all comes together! Learn more about your ad…

Read More

The Making of a Marketer – 2023 Marketing Lookback

🎊 On our New Year episode Jess and Andy kick off 2024 with a 2023 year in review! We will revisit trends that caught our eye in 2023, where they are headed, and dare we say a few bold predictions for the year to come? Learn more about your ad choices. Visit megaphone.fm/adchoices

Read More

The Making of a Marketer – Distilling the CMO and Marketer Relationship

🎙️ Season 2 of the program is set to kick off! Joining us is Clark Barron, Founder and CEO of Demand Gen Therapy. Clark strives for authenticity on his platform, boasting a podcast the brings real marketing back to real marketers. His LinkedIn posts have drawn quite the interest from the digital marketing crowd and…

Read More

The Making of a Marketer – Season 1 Recap

🎁 Jess Nickerson and Andy Pondillo wrap up season 1 of the program and preview us for what is in store for next season! Learn more about your ad choices. Visit megaphone.fm/adchoices

Read More

The Making of a Marketer – Gratitude in Leadership

Today we welcome Aaron Fung. Working across tech, Aaron is a pioneer in supporting business leaders, career coaching, growth strategy, and inclusion and diversity. His background and expertise in helping people discover career clarity has led Aaron to his current roles as the Co-President, Midwest Chapter at Ascend Midwest and a Career Coach at CoachingAF….

Read More