Andy and Jess break down the Super Bowl ads from last Sunday. We’re talking winners, surprises, and how about that Rihanna halftime show? Additionally we’re excited to welcome Erik Petersen, Senior Director of Brand and Advertising at Workday, to the show. He will be discusses the development of their Super Bowl spot and how Workday…

On this episode of The Making of a Marketer our theme takes us to the world of content and editorial calendar building. We explore the needs for companies to stay on top of their game. Jess Nickerson and I will be joined by digital content expert Jessica Hilberman for another fantastic discussion at our marketing…

🤖 Manual bids, autobids, search vs. social and bidding technology in general. How does it all work and why is it important to our LinkedIn journey? 🆕 In the newest episode of The Making of a Marketer, Jess and Andy welcome LinkedIn Account Executive Patrick Scotkovsky to discuss to evolution of autobidding.

🤔 Conversions, tags, look back windows, offline conversions? Oh my! 🎙️ On this episode of The Making of a Marketer, Jess and Andy will be discuss the ever changing landscape of measurement as it relates to digital marketing. To assist, the team welcomes LinkedIn Sr. Measurement Analytics Partner Diana Luo as a special guest!

To start the new year Jess and Andy discuss the world of social media Audience Networks. A little fact vs. fiction, now vs. then and creative strategy to round out techniques you can apply to the LinkedIn Audience Network.

This week we are talking the most debated and potentially the most important marketing topic. It’s none other than branding! Branding on LinkedIn, branding wins from our past, and what is brand in the 2023 game of social media? To assist we are joined by LinkedIn branding expert Derek Yueh. A Partnership Lead at the…