The Making of a Marketer

LinkedIn Client Solutions Consultants, Jess Nickerson and Andy Pondillo explore the world of marketing through their unique paths. Each week they tackle a unique topic in the world of marketing, giving listeners the opportunity to live it in the moment through their eyes.

The Making of a Marketer – Fitting Sustainability Into Marketing

As Earth Day approaches we celebrate sustainability across the marketing world. But sustainability as a business initiative goes well beyond one day. Jess and Andy welcome Founder & CEO of Swagger, Stacy Takeuchi. Stacy’s company works with businesses to elevate their swag choices. Combining style, taste, with sustainability Swagger is making a difference in the…

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The Making of a Marketer – Through the Eyes of the CRO

On this episode Jess and Andy conclude the C-Level series with a CRO Feature! Joining the podcast will is Supratim Biswas, CRO of WiredScore. With over 25 years of experience, Supratim brings global expertise to the CRO role as a leader in growth strategy, sales enablement, and revenue operations. The theme of the series continues…

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The Making of a Marketer – Through the Eyes of the CMO

The C-Suite series continues! This week Jess and Andy take a look into the mind of an emerging CMO, Marcus Hollinger. As CMO of Reach Records and Co-Founder of Portrait Coffee, Marcus boasts an array of experiences revolving around the business of creativity. 

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The Making of a Marketer – Through the Eyes of the CEO

We are back with a special Monday edition of the show! This week we kick off our CXO series starting with Parker Gates. The co-founder and former CEO of Stoked, Parker helps us take a journey down the road of how a CEO views marketing through their eyes. More importantly, what is marketing success and…

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The Making of a Marketer – Innovating With Multiple Hats

Jess and Andy welcome Harrison Wheeler. As a multi-faceted digital mind, Harrison is both a Sr. Design Manager at LinkedIn and podcast host of the popular Technically Speaking program: https://lnkd.in/g4Dci52G. Awarded on the ADPList100 Most Impactful Mentors, Harrison is coming off an exceptional 2022. We explore his depths of knowledge in design, podcasting, and personal…

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The Making of a Marketer – Every Day Social Media

On today’s episode we welcome rising LinkedIn star Jacob Shipley to the program. As one of the most influential creators in the social media consulting space, we dig into his day to day mastery of the LinkedIn feed. What can a daily social media approach do for our personal brands or what can we learn…

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The Making of a Marketer – Standing Out on the LinkedIn Feed

Jess and Andy explore the world of personal branding via LinkedIn. We welcome one of the most inspiring LinkedIn minds in the business, Courtney Johnson to the program. In our convo we look to see how she built her personal brand on LinkedIn, across other digital channels, and how these skills have translated across social…

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The Making of a Marketer – Paid Media Across the Socialverse in 2023

Jess and Andy discuss the ultimate conference topic: “omnichannel marketing.” To assist we welcome expert in the field, Brad Klein of Five Mill, who has over a decade of experience mastering the algorithms across several digital channels. From #iOS14Life to creative strategy to finding video mastery in a TikTok world this episode will cover the…

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The Making of a Marketer – Super Bowl Special

Andy and Jess break down the Super Bowl ads from last Sunday. We’re talking winners, surprises, and how about that Rihanna halftime show? Additionally we’re excited to welcome Erik Petersen, Senior Director of Brand and Advertising at Workday, to the show. He will be discusses the development of their Super Bowl spot and how Workday…

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The Making of a Marketer – Social Media Calendar Class

On this episode of The Making of a Marketer our theme takes us to the world of content and editorial calendar building. We explore the needs for companies to stay on top of their game. Jess Nickerson and I will be joined by digital content expert Jessica Hilberman for another fantastic discussion at our marketing…

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