Marketing With Empathy

Hosted BySarah Panus

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

129. Gen Z Doesn’t Buy Things, They Buy Inspiration – Ian Baer, Sooth

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EP 129. Guest expert, Ian Baer joins Sarah Panus to talk all things Gen Z. This generation doesn’t shop for things — they shop for inspiration and this is often found across some really novel areas that require an empathetic marketing strategy. As they grow to become America’s dominant generation, understanding the emotional difference in trends, culture and tech will separate brands that success with this demographic from those that fail. What you need to know…



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