42. BTS of TD Bank’s Stories Site & Podcast – Chad Mitchell
TD Bank’s Head of Content & Digital Platforms joins Sarah to share a behind-the-scenes look at their new TD Stories content site, and brand podcast journey.
Read MoreMarketing With Empathy
How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!
41. 6 Reasons Why Brand Storytelling Is Valuable 1-pager
There are so many reasons brand storytelling is valuable to your business. Sarah outlines six factoids you can bring up at work in this quick, info-packed episode. BRAND STORYTELLING ACADEMY: SHOW NOTES: SIGN UP FOR SARAH’S BRAND…
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40. Do These 4 Things for Better Content Sharing Between Teams
EP. 40 Sarah’s advice to reduce content bottlenecks and silos between internal teams. Try these four things for better communication, synergies and results.
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39. 8 Tips to Keep You & Your Content Team Engaged During the Great Resignation
Sarah shares 8 actionable tips to keep you and your content team engaged to retain and attract top talent during this time of the “Great Resignation”. 4 tips for YOUR career + 4 tips for your DIRECT REPORTS.
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38. Storytelling to End Slavery and Human Trafficking – Brittany Baker, International Justice Mission
There are more people trapped in slavery today than any time in history. Marketing & Creative lead, Brittany Baker, joins Sarah to discuss the intersection of storytelling to honor the survivors and drive donor action.
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37. Reimagining Handwritten Notes in the Digital Age – David Wachs, Handwrytten
Guest expert, David Wachs, joins Sarah to discuss how to make an old-school technique, new-school, and drive 23x more responses from your customers.
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36. Embrace the Suck! Vulnerability, Failure & Courage – The Daring Venture
Three highly experienced coaches with more than 45 years’ combined experience in executive coaching, facilitation, leadership for profit, non-profit and academic settings, join Sarah to share hands-on ways to embrace the suck to thrive in your career/life.
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35. Selling Your Brand Story Through Your Employees – Chris Wallace, InnerView
Chris Wallace, President of InnerView shares how to drive stronger biz results by selling your brand story through your employees using a Brand Transfer Score that helps bridge the confidence gap btw marketers & employees.
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34. Power of Tapping Community-based Marketing – Sue Frech, Vesta
Brand communities. CEO Sue Frech, of Vesta, shares advice to help brands better engage customers long-term instead of renting your audience from a social channel.
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33. Creativity Corner: The 4-minute Brainstorm?
Can you actually have a productive brainstorm with others, in only 4-minutes? A technique I read about in Harvard Business Review shows how to do it, and when to use it. Sarah’s recap.
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