Marketing With Empathy

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

62. Movement & Exercise Advice for Desk Workers – Paul Levitin

You probably sit at your desk a lot, right? Health & happiness coach, Paul Levitin, shares movement advice for busy desk workers. How to maximize the time you have to feel your best each day.

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61. Taking Imperfect Action & Closing Creative Gaps – TJ Walsh

Artist and Licensed Professional Counselor and Creativity Coach/Artist, TJ Walsh joins Sarah to discuss the importance of taking imperfect action + tips to close the creativity gaps of effort, skill, and quality in your career, and on your team.

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60. Sarah’s 3 Brand Storytelling Pillars

Inside peek at how a brand storytelling strategist outlines her own company’s 3 storytelling pillars. What they are. How she selected them. Inspiration to refine your own storytelling pillars for more focus and better results.

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59. “Weird” Teaching Helps Businesses – CJ Casciotta

Sought after speaker, author, TEDxalumnus, and creative studio owner, CJ Casciotta, joins Sarah to dive deeper into his book and real-life business results he’s seen helping teach businesses to embrace their “weird”.

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58. 5 Steps of Empathy – Rob Volpe, ignite-360

What are the 5 steps of empathy and how do they apply to your business and personal life? Author and CEO, Rob Volpe joins Sarah to break down cognitive and emotional empathy.

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57. 3 Components to Trauma Sensitive Marketing – Laura Larios

Increase client retention, referrals, and sales by learning trauma sensitive marketing and sales techniques from nervous system coach and consultant, Laura Larios. Good for leaders, employees, teammates, and results.

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56. Put an End to Child Trafficking with $6 – Brittany Baker, IJM

More people are trapped in slavery today than any time in history. How Sarah’s teaming up to support nonprofit International Justice Mission’s rescue and recovery efforts. And how you can help for $6. With IJM guest, Marketing Director, Brittany Baker.

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55. Influencer Marketing: How to Leverage CSR and PR

How are you leveraging CSR and PR relationships to advance influencer marketing results? Sarah shares the final two categories of influence marketing brands can leverage + offers questions to help your brand understand your influencers.

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54. Get Weird to Excel this Year | Book Review – Sarah Panus

Why brands and professionals need to embrace their weird to stand out in a good way. Sarah’s review of “Get Weird” by CJ Casciotta.

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53. Humanize Your Brand Through Storytelling – Susan Frech & Sarah Panus

Replay of Sarah’s discussion with Susan Frech on the Community Powered Marketing podcast. Sue and Sarah dig into how to humanize your brand to reach and engage more people through storytelling.

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