Marketing With Empathy

Marketing With Empathy® is the show for brands who want to win the hearts (and carts) of today’s busy families — and earn a trusted spot in their homes. In most households, moms still influence or control 85% of what ends up in the cart — making them a key voice to understand when marketing to families. Join host and 20+ year content strategist, Sarah Panus, as she shares ideas, stories, and strategies to grow your leads and sales. Top 5% of all podcasts and a proud member of the Marketing Podcast Network.

43. Generate More Ideas With This Mind Mapping Brainstorm Technique

Sarah walks you through her favorite content brainstorming technique which you can do solo or with a team to generate oodles of content ideas, quickly.   SIGN UP FOR FREE MIND MAPPING VIDEO TUTORIAL from Sarah:  BRAND STORYTELLING ACADEMY:

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42. BTS of TD Bank’s Stories Site & Podcast – Chad Mitchell

TD Bank’s Head of Content & Digital Platforms joins Sarah to share a behind-the-scenes look at their new TD Stories content site, and brand podcast journey.

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41. 6 Reasons Why Brand Storytelling Is Valuable 1-pager

There are so many reasons brand storytelling is valuable to your business. Sarah outlines six factoids you can bring up at work in this quick, info-packed episode.  BRAND STORYTELLING ACADEMY: SHOW NOTES: SIGN UP FOR SARAH’S BRAND…

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40. Do These 4 Things for Better Content Sharing Between Teams

EP. 40 Sarah’s advice to reduce content bottlenecks and silos between internal teams. Try these four things for better communication, synergies and results.

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39. 8 Tips to Keep You & Your Content Team Engaged During the Great Resignation

Sarah shares 8 actionable tips to keep you and your content team engaged to retain and attract top talent during this time of the “Great Resignation”. 4 tips for YOUR career + 4 tips for your DIRECT REPORTS.

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38. Storytelling to End Slavery and Human Trafficking – Brittany Baker, International Justice Mission

There are more people trapped in slavery today than any time in history. Marketing & Creative lead, Brittany Baker, joins Sarah to discuss the intersection of storytelling to honor the survivors and drive donor action.

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37. Reimagining Handwritten Notes in the Digital Age – David Wachs, Handwrytten

Guest expert, David Wachs, joins Sarah to discuss how to make an old-school technique, new-school, and drive 23x more responses from your customers.

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36. Embrace the Suck! Vulnerability, Failure & Courage – The Daring Venture

Three highly experienced coaches with more than 45 years’ combined experience in executive coaching, facilitation, leadership for profit, non-profit and academic settings, join Sarah to share hands-on ways to embrace the suck to thrive in your career/life.

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35. Selling Your Brand Story Through Your Employees – Chris Wallace, InnerView

Chris Wallace, President of InnerView shares how to drive stronger biz results by selling your brand story through your employees using a Brand Transfer Score that helps bridge the confidence gap btw marketers & employees.

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34. Power of Tapping Community-based Marketing – Sue Frech, Vesta

Brand communities. CEO Sue Frech, of Vesta, shares advice to help brands better engage customers long-term instead of renting your audience from a social channel.

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