Marketing With Empathy

Hosted BySarah Panus

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

7. Is Influencer Marketing Right For Your Brand? | Social Influencers

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EP 7. What is influencer marketing & why does it matter? Are influencers right for your brand? Sarah explains her 6 Categories of Influencers, and deep-dives into Social Media Influencers. Sarah discusses: Why anyone who influences your audience is an influencer. Which brands social media influencers are and aren’t right for. Qs to ask to understand who your audience engages with. 2 mistakes Sarah’s made selecting social influencers. Influencer marketing stats to help answer if influencer marketing is effective.

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