Every week offers a whirlwind of AI announcements fueling the hype wave. And last week was no different: from ChatGPT’s multimodal features to Amazon’s billion-dollar bet on Anthropic and everything in between. But let’s pump the brakes for a second. In today’s No Brainer, Greg Verdino and Geoff Livingston digest some of last week’s big…

Episode 15 looks at the U.S. government’s efforts to regulate the AI industry. Marketing professionals may want to closely monitor the rapidly evolving landscape of AI regulation. Greg and Geoff begin by discussing last week’s U.S. Senate hearings that garnered plenty of media attention but resulted in no concrete action. Despite the White House’s anticipated…

In this hard-hitting episode of No Brainer, Greg Verdino and Geoff Livingston talk about 10 common barriers to marketing AI adoption. They analyze why these issues crop up, their causes, and how they become big problems. Where possible, the two offer their thoughts on possible actions marketing leaders can take to overcome these obstacles and…

Should marketers block OpenAI’s GPTbot? Are you sleeping on ChatGPT Plugins? G&G dig into new CMI research.

Featuring special guest Melinda Byerley, CEO of Fiddlehead Marketing

OpenAI has been a recurring character in this podcast series, but we’ve resisted the urge to devote a full episode to the company and their blockbuster ChatGPT tool and GPT algorithms. Well folks, the time has finally come! But it might not be what you were waiting for. Instead, we’re looking at claims that ChatGPT…

The marketing conversation about AI seems to be stuck in the land of “tools and tactics.” And more often than not, the tool is ChatGPT and the tactic is cranking out content. But there’s so much more to generative AI. And there’s an entire world of “traditional” predictive AI beyond today’s generative darlings. But to…

In today’s episode, Geoff and Greg zoom in on the rapidly evolving AI video space. The Black Mirror kicked off its sixth season with an episode called “Joan is Awful” which presented a dystopian view of a world of deep fakes, AI-generated content, and personalized entertainment taken to an extreme. Meanwhile, right here in the…

We know! We know! We know! You’re getting tired of hearing about the existential threat of AI. We are too. But when hundreds of tech company executives and independent AI experts sign yet another open letter tying the advance of AI to the end of humanity, it’s a topic too big to ignore. That’s not…

After running through the latest AI news, Greg Verdino and Geoff Livingston talk about what it takes to implement AI inside the enterprise.