On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
“A brand is a divining rod. It’s a filter to make big decisions.” spends his time tackling brand from a few different angles. First, as the owner of McLellan Marketing Group, he helps B2B clients build better brands. As part of his…
Read More
“Our brand means many things to many people.” As we cheer from the sidelines and the comfort of our couch on game day, it can be easy to loose sight of the fact that great American sports teams like the Minnesota Vikings are some of our most…
Read More
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new data on social media sharing that Twitter will want to take note of. After discontinuing support for tweet counts on their…
Read More
“Figure out what you’re doing right and do more of it.” This deceptively simple advice should come as a cautionary tale to brands of all shapes and sizes. As a best-selling author and leader of one of the Southwest’s top…
Read More
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new feature that’s finally on it’s way to Instagram. A constant struggle for community managers keeping their brand’s Instagram…
Read More
“If a picture paints a thousand words, then a video packs an even bigger punch. Being able to show versus telling is powerful.” As people consume more and more content online, video is one of the most useful tools for brands. When does video make…
Read More
“Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than . As Chief Branding Officer at ROBYN, he employs story every day in redefining…
Read More
“Nothing is ever, ever going to challenge a good, solid, legible, readable, scalable, beautiful, crafted mark. It’s got the right DNA.” As one of the leading designers working today, has a thing or two to say about brands. This past…
Read More
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some some new data on how we use social networks. In their most recent quarterly summary of the latest trends in social…
Read More