On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
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On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded,…
"The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences." Nicholas Webb knows a thing or two about both customers and…
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On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a question on the minds of many…
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“We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner.…
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“You have to look beyond the color and logos with brand identity. They're really the product of something deeper." It's this kind of brand introspection that Gregory Diehl…
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“A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on…
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"The value of an editor cannot be understated. The editor is the proxy for the audience." As the Chief Content Officer of MarketingProfs and the best-selling author of…
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On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed what people are tired of hearing about…
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"It's not about crisis preparedness. It's about how culture approaches challenges." Social media has created a powerful new dynamic for brands of all shapes and sizes. When things…
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“SEO isn’t done unless your done growing.” Growth is something that John Jantsch has helped countless small businesses with in his decades of experience. As the author of…
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On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted…
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