On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker has found that, while it may seem silly, bacon is an amazing metaphor for…
Read More
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed my recent trip to SXSW Interactive 2015. This event is always one of my favorites and truly the best place for keeping your finger on…
Read More
“I like to be dangerous with my content.” It’s quotes like this where rock-n-roll background and passion shine through in his work. By day, Jason is the Senior Content Marketing Manager at LinkedIn. By night, he’s an accomplished…
Read More
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new social app on the block. It’s called Meerkat and it allows users to live stream video directly to their Twitter…
Read More
“Digital has democratized marketing … Consumers are playing an active role in defining our brands.” would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like American Express and Merrill…
Read More
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent development from Google. On , we shared new data illustrating that Facebook is far from dead with teens. However, Google…
Read More
“Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research, spends a lot of his time carefully examining the relationship between…
Read More
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact that Facebook is…
Read More
“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. has an extensive background working with large organizations on large-scale brand transformations. He has a point, though….
Read More
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes for…
Read More