Inside McDonald’s Brand Evolution with Steve Levigne
“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights…
Read moreOn Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
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On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded,…
“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights…
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On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent question I got while speaking at the…
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You might not know by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of…
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On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifically we looked at…
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“Branding is blocking and tackling.” would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the…
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On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a couple of new features on Pinterest. As a…
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“I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, does a lot of teaching. On top of that, he’ll join us in Iowa…
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On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users…
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“A name introduces you to the experience.” In short, words and the stories we create with them matter. would know. He’s named just a few things over the years.…
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“How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in new book No One…
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