Own It

We’re buying out of the ad industry boys’ club. Hosted by Cornett owner Christy Hiler, Own It lifts up the stories of women and nonbinary ad agency owners: their challenges, their successes, and their goals for the industry. We’re aiming to start a movement—because you don’t have the power until you own it.

How Sam Laubach and Meghan Martin of Here & Now Creative Co., Own It

Today, we’re talking to Sam Laubach and Meghan Martin from Here & Now Creative Co. The two are actually cousins, so they run a family business. They didn’t start out as collaborators, though. And I love their origin story. Meghan texted Sam one day and said, “Why don’t we just start our own agency?” YES!!!!…

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How Lisa Slagle of Wheelie, Owns It

Today, we’re talking to Lisa Slagle from WHEELIE! Her firm specializes in video-centric campaigns and rebrands, but they say their creative is for people who thrive outside. As you might expect, she deals with a lot of clients in the outdoor industry. She’s an avid outdoor enthusiast like me. And being in Colorado helps her…

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How Carrie Kerpen of Likeable, Owns It

Today, we’re talking to Carrie Kerpen of Likeable. Her agency was one of the early firms to lay claim on social media expertise and her business exploded with the trend. But she says that early and fast growth covered up a lot of problems she had to work through and learn from. Carrie tells us…

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How Stacy Durand of Smart Media Technologies, Owns It

Today, we’re talking to Stacy Durand of Smart Media Technologies. Stacy launched her own agency after years as the CEO of another.  Stacy comes from the media buying segment of the industry, which as you’ll hear, is very different in gender dynamics. That turned out to be quite empowering for her. Our conversation about what…

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How Susan Betteridge and Kate Black of Pahnke, Own It

Hi and welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys’ club of advertising, one agency at a time.  In this episode, we talk to Kate Black and Susan Betteridge from Pahnke.  I so enjoy hearing the…

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How Renee Miller of The Miller Group, Owns It

Hi and welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys’ club of advertising, one agency at a time.  On this episode, we’re talking to Renee Miller of The Miller Group. She is a rare bird among…

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How Marissa Nance of Native Tongue, Owns It

Hi and welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys’ club of advertising, one agency at a time.  In this episode we’re talking to Marissa Nance of Native Tongue. She spent nearly 30 years in the…

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ENCORE: How Carol Williams of Carol H. Williams Advertising, Owns It

Today, we are truly honored to learn from Carol Williams. She is perhaps most commonly known as the first African-American female creative director and vice-president in the advertising business. She accomplished that at Leo Burnett in Chicago in the early 1980s.  But she is more deeply known as a tireless pioneer and change agent, who…

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How Marissa Shapiro of Martha, Owns It

Hi and welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys’ club of advertising, one agency at a time.  Today, we’re talking to Marissa Shapiro from Martha. Her firm claims to develop brands from the inside out…

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How Amanda Russell of Cream Studios, Owns It

Hi and welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys’ club of advertising, one agency at a time.  Today, we’re talking to Amanda Russell of Cream Studio. Her firm is based in Richmond, Virginia, and is…

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