On episode 25 of take5: The Rethink Marketing Podcast, Eric and Colin discuss “Black Friday” and why you should get into the game. It’s not just for retail, you need to rethink that notion. The world has been conditioned to think BUY, ENGAGE and CONSUME on the Friday following Thanksgiving. In addition, the day “Black…

On episode 24 of take5: The Rethink Marketing Podcast, we take a look at the notion of marketers and marketing leaders, being pressured to optimize, save, and be efficient. When budgets are tight, marketing and advertising are often first to be reduced. Does spending less on marketing actually mean saving money, though? We dive into accounting costs, economic…

On episode 23 of take5: The Rethink Marketing Podcast, renowned demand generator, B2B marketer, entrepreneur, marketing influencer, and lifestyle designer Carlos Hidalgo guides us to finding our core passion, leveraging our biology, establishing boundaries, and unlocking creativity and to maximize productivity.It might be time to rethink what success looks like and embrace the paradox that…

On episode 22 of take5: The Rethink Marketing Podcast, Eric and Colin discuss the marketing and advertising landscape during political seasons. What are the rules driving ad pricing & placements? How can you respond and market your business effectively in a large, crowded, and angry space?  With a little rethinking we think there are opportunities to tune…

In Episode 21 of Take5: The rethink marketing podcast, public relations guru Gary Schneeberger unpacks how to exceed expectations, get media attention, and continue to stay “re-relevant.” Gary breaks down the formula businesses and individuals can use to find earned media success—mixing in tales of lip-syncing to Frank Sinatra, Babe Ruth’s overlooked edge, and more!…

On episode 20 of take5: The Rethink Marketing Podcast, Eric and Colin discuss website user experience optimization. It is a great way to make sure your site is serving users well. However, collecting information ad nauseum with no goal in sight could be a big mistake—and actually hurt your site performance! It’s time to hone in on a…

On Episode 19 of take5: The Rethink Marketing Podcast we sit down with the formidable Rob Whitehouse, Vice President of Marketing and Communications for TriHealth, to unpack a variety of topics, including system evolution, local and national trends, marketing during COVID, and generally staying ahead of the ever-evolving landscape of hospital and healthcare marketing. Don’t…

On episode 18 of take5: The Rethink Marketing Podcast, We look at why many marketing thought leaders have proclaimed the death of digital display. If they’re right, will digital display rise again? Chasing the new at the expense of the tried and true is a mistake made by too many marketing decision makers. Digital display is more than run-of-site…

On episode 17 of take5: The Rethink Marketing Podcast, Eric and Colin pull back the curtain on using clickbait in your content strategy. If done with integrity, curiosity-piquing language can help your brand standout and increase engagement. Curious how? Don’t miss our discussion why THIS can really help! Please send your thoughts, questions, and feedback to take5@reed5group.com. Learn more…

On episode 16 of take5: The Rethink Marketing Podcast we have a fascinating conversation with legendary linebacker, nonprofit spokesman, and successful businessman Chris Spielman. Chris shares his thoughts on personal brand, living with purpose, and shedding timidity from life and business. Life is uncomfortable and challenging at times but understanding your brand’s core values and…