Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the Rethink Marketing Podcast. The…
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Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to…
On episode #58 of the Rethink Marketing Podcast, Colin and Eric discuss “PFP” or “Pay for Performance Marketing.” Many media companies are going all in on only…
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On episode #57 of the Rethink Marketing Podcast, Colin and Eric are joined by Mark Schaefer, a nine time best selling author. They talk about timeless marketing principles,…
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On episode #56 of the Rethink Marketing Podcast, Colin and Eric, ironically, talk about the importance of listening in marketing and sales. We have all been on the…
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On episode #55 of the Rethink Marketing Podcast, Colin flies solo to interview the founder of Content Marketing Institute, prolific business book author, and recipient of the Content…
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On episode #54 of the Rethink Marketing Podcast, Colin and Eric discuss all the wonderful sales lessons in the classic children’s book, “Green Eggs and Ham”. Would you…
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On episode #53 of the Rethink Marketing Podcast, Colin and Eric discuss what to consider when adding a marketing tactic to your mix. Essentially, we think there are…
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On episode #52 of the Rethink Marketing Podcast, Eric and Colin are joined by the internationally acclaimed author, speaker and sales & leadership thought leader Bob Burg. If…
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On episode #51 of the Rethink Marketing Podcast, Eric and Colin consider the consequences and benefits of cutting a marketing tactic that’s underperforming. As marketers and business leaders,…
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On episode #50 of the Rethink Marketing Podcast, Eric and Colin dive into what content silos mean for your search engine optimization (SEO) strategy and website user experience.…
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On episode #49 of the Rethink Marketing Podcast, Eric and Colin are joined by Dr. Mansur Khamitov to talk all things brand and branding. What are some well-researched…
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