The Rethink Marketing Podcast

The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we’d love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com

Funnel Cake

Episode 14 of take5: The Rethink Marketing podcast dives into sales funnels, layers, and the customer journey. Ask people to describe a sales funnel and enjoy the variety of answers! Sales and marketing funnels are simple to understand but complex and layered in effective use, hence the title “Funnel Cake.” Have a listen or take a bite!…

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Has LinkedIn Killed Networking Groups

On Episode 13 of take5: The Rethink Marketing podcast we question the idea of digital platforms like LinkedIn killing the need to get involved in traditional networking groups. Are you really missing anything if you bail on the traditional model? Take a listen… We would love to hear your thoughts, questions or feedback. To contact us please email us at take5@reed5group.com…

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Marketing is Just Sales Support!

On Episode 12 of take5: The Rethink Marketing Podcast we discuss the misconception of marketing simply serving as a support role to sales. Not only is this wrong but it is also very dangerous to the health of your business! Give it a listen… We welcome your questions, comments and feedback.  Please contact us at take5@reed5group.com. Learn…

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Rethink Your Comp Plan | Jamie Charlton

On Episode 11 of take5: The Rethink Marketing Podcast, we sit down with Jamie Charlton, CEO and co-founder of Saxon Financial Services to discuss sales and marketing compensation plans, understanding and engineering your business culture, incentivizing your top performers to stay, and the importance of transparency in recruiting, developing, and managing a winning team! Which…

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Right Person, Wrong Chair

On Episode 10 of take5: The Rethink Marketing Podcast we take a close look at why promoting your top sales rep to a leadership role can often times be a miss. There are many things to consider around this decision that could have lasting impact on the individual and the business.  We woud love to hear…

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Scalability, Is Infinity an Option?

On Episode 9 of take5: The Rethink Marketing podcast we talk about scalability and the notion of if the specific tactic is working how far do you push it? Is infinity an option? Take a listen. We would love to hear your thoughts, questions or feedback. To contact us please email take5@reed5group.com Learn more about your ad…

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Content Nihilism: Why Nothing Else Matters

On Episode 8 of take5 we discuss content or as the title suggests, why the lack of it could lead to complete nothingness as far as your marketing effort is concerned! We think you will enjoy it ! At take5 we love to hear your thoughts, questions or feedback. To contact us please email take5@reed5group.com Learn…

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Step by Step Guide to Going Viral

On Episode 7 of take5 we discuss the fallacy around creating a marketing campaign that goes viral. While everyone would love this to be the end result of their social marketing posts it is a little naive to expect you can make it happen. However there are some thoughts processes and tactics that may put you in…

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Digital Audits are a Complete Waste of Time

On Episode 6 of take5 we take a closer look at the service of a Digital Audit. Are they beneficial and an essential step in understanding if your marketing efforts are connecting to strategy and delivering expectations? Are they a mandatory, must have process in your marketing universe? We think maybe! Join us today on…

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Your Bounce Rate is Too Low

On Episode 5 of take5 we take a close look at bounce rate and discuss some common logical fallacies around the meaning of those rates. We are conditioned to think too high is bad and too low is not any better but what could be some reasons that the bounce rates are not telling the…

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