The Rethink Marketing Podcast

The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we’d love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com

Right Person, Wrong Chair

On Episode 10 of take5: The Rethink Marketing Podcast we take a close look at why promoting your top sales rep to a leadership role can often times be a miss. There are many things to consider around this decision that could have lasting impact on the individual and the business.  We woud love to hear…

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Scalability, Is Infinity an Option?

On Episode 9 of take5: The Rethink Marketing podcast we talk about scalability and the notion of if the specific tactic is working how far do you push it? Is infinity an option? Take a listen. We would love to hear your thoughts, questions or feedback. To contact us please email take5@reed5group.com Learn more about your ad…

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Content Nihilism: Why Nothing Else Matters

On Episode 8 of take5 we discuss content or as the title suggests, why the lack of it could lead to complete nothingness as far as your marketing effort is concerned! We think you will enjoy it ! At take5 we love to hear your thoughts, questions or feedback. To contact us please email take5@reed5group.com Learn…

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Step by Step Guide to Going Viral

On Episode 7 of take5 we discuss the fallacy around creating a marketing campaign that goes viral. While everyone would love this to be the end result of their social marketing posts it is a little naive to expect you can make it happen. However there are some thoughts processes and tactics that may put you in…

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Digital Audits are a Complete Waste of Time

On Episode 6 of take5 we take a closer look at the service of a Digital Audit. Are they beneficial and an essential step in understanding if your marketing efforts are connecting to strategy and delivering expectations? Are they a mandatory, must have process in your marketing universe? We think maybe! Join us today on…

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Your Bounce Rate is Too Low

On Episode 5 of take5 we take a close look at bounce rate and discuss some common logical fallacies around the meaning of those rates. We are conditioned to think too high is bad and too low is not any better but what could be some reasons that the bounce rates are not telling the…

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The Big Reason Your Website Doesn’t Matter

On Episode 4 of take5, we talk Google my business and why it just might be the most important part of your web presence. The idea of your website being the driving force behind your online business model is worth a serious discussion. So, join us today on take5 as that’s exactly what we will…

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Big Media, can it really solve all of your marketing needs?

On Episode 3 of take5, we discuss Big Media and if it really can solve all of your marketing needs. As the digital landscape continues to expand and drive marketing tactics further away from traditional media solutions, the “Big Media” companies survival strategy is to position themselves as the be all and end all for marketing…

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Fractional Marketing Doesn’t Work

In episode 2 of the Rethink Marketing Podcast, we take a high level look at Fractional Marketing. It works swimmingly in some situations, so why does it often fail? Many companies today are considering fractional marketing experts to drive their sales & marketing efforts and create “next level ” marketing impact. In addition to the…

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The Math of Marketing… It’s Wrong.

In episode 1 of the Rethink Marketing Podcast, your co-hosts Colin Jeffries, a marketing thought-leader, and Eric Reed, a sales and ad-tech innovator, take a look at the logical fallacies around traditional marketing equations. Marketers, salespeople, and business leaders are constantly making decisions based on the math of marketing, so what happens if those underlying…

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