The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we’d love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com
On Episode 5 of take5 we take a close look at bounce rate and discuss some common logical fallacies around the meaning of those rates. We are conditioned to think too high is bad and too low is not any better but what could be some reasons that the bounce rates are not telling the…
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On Episode 4 of take5, we talk Google my business and why it just might be the most important part of your web presence. The idea of your website being the driving force behind your online business model is worth a serious discussion. So, join us today on take5 as that’s exactly what we will…
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On Episode 3 of take5, we discuss Big Media and if it really can solve all of your marketing needs. As the digital landscape continues to expand and drive marketing tactics further away from traditional media solutions, the “Big Media” companies survival strategy is to position themselves as the be all and end all for marketing…
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In episode 2 of the Rethink Marketing Podcast, we take a high level look at Fractional Marketing. It works swimmingly in some situations, so why does it often fail? Many companies today are considering fractional marketing experts to drive their sales & marketing efforts and create “next level ” marketing impact. In addition to the…
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In episode 1 of the Rethink Marketing Podcast, your co-hosts Colin Jeffries, a marketing thought-leader, and Eric Reed, a sales and ad-tech innovator, take a look at the logical fallacies around traditional marketing equations. Marketers, salespeople, and business leaders are constantly making decisions based on the math of marketing, so what happens if those underlying…
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