On this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, question conventional wisdom that print is dead. It may be shortsighted to write newspaper and magazine ads off as irrelevant, but where should they fit into a healthy marketing mix? Subscriber numbers are decreasing, so shouldn’t…

On this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, explore how the Doppler Effect applies to marketing and sales. While conventional wisdom says to look at the macro, we take individual customers into consideration. The Doppler Effect explains that waves are perceived differently depending on…

On this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, stand in awe of software. But are marketing and sales leaders over reliant on automation? It takes time and memories to build connections like trust and respect. CRMs can record activities, but can they track relationships?…

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries get into the importance of context and the true meaning of what a number means in the understanding of your marketing and campaigns. Numbers are agnostic. They don’t have a definition until one is assigned. So how do we make the numbers…

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries unpack the common default of worshipping leaders and ignoring followers. This conversation should turn that setting on its head, as they uncover the superpowers that followers bring to the table. While leaders might be self-sufficient or in it for their own benefit,…

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat through the positives and negatives of taking marketing and sales personally. How do we separate ourselves from the products or services we represent and believe in? Should we be trying to create separation in the first place? When does it make…

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries talk about the Meta and the Metaverse. Can one brand own it? Is the full recreation of the physical world “Ownable”? Bombastic, arrogant, explosive, exponential are just of few of the adjectives around Meta and the Metaverse. What is the role of…

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries talk about the payoffs of embracing “dadness” by brands. Old wisdom said to accentuate pain points to solidify product need. More recent marketing and sales strategies advocate for playing it cool and letting our customers self-discover their need. How do we shine…

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries rethink social media scheduling. Are brands making social media anti-social through the use of scheduling tools like Hootsuite, Agorapulse, Sprout Social, and more, or do those tools empower marketers to connect with audiences better? What is the balance between relevant immediacy and…

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries take a counterintuitive stance and argue against voluminous content creation. Instead of being middle-of-the-road (boring), how do we stand out and make a splash? What can we learn from other industries, from big failures, from angry customers, and beyond? How can we…